There is an impressive shot in the famous American TV series "Sex and the City": the protagonist Kelly suddenly robbed when she was shopping. She was naturally unwilling to be jealous, but her reaction was very unexpected. She was facing the thief. Shouted "It's not a bag, it's a baguette!" (It's not a bag, it's Bargate). For her, Fendi's famous "Babble" handbag is more than just an object, but also a body portion.
In 1997, Fendi's "Budget" handbag was born. This slender and cute fashion bag like French long bread has been selling well. This small handbag is a playful, simple rectangle, but the material and decoration are creative. From delicate embroidery and beading to ethnic-style dyed fabrics, the style is diverse and you can't put it down.
This handbag was designed by Adele Fendi's granddaughter Sylvia, and its appearance can be said to have fundamentally broken the concept of handbags. Before that, precious handbags with diamonds and crystals were only used for With a grand evening dress, the simple and varied “Baguette” is the first to break the rules and is the first handbag to be considered a costume. It can be held in your hand or under the arm. After the French bought the baguette, they usually took it under the armpit and brought it home. This slightly rectangular Fendi bag has a short strap, which can be clipped under the armpit and not delayed. Get on the road, hence the name. The "Budget" handbag has so far launched more than 600 styles, each of which is exquisitely small and artistic, highly recognizable.
When the handbag was first launched, the sales volume was not very good. In order to open the situation, Fendi chose "Sex and the City" which was just started to shoot, and strongly sponsored it. In this TV series, Fendi's handbags are ubiquitous, especially the Kelly played by Sarah Jessica Parker, who has taken a variety of Fendi handbags. Interestingly, as an implant advertisement, Fendi's "Budget" handbag even affected the development of the plot. For example, in one scene, Kelly had a lunch with her favorite boyfriend, but at the table she learned that the other party was about to get engaged. Kelly was so angry that she grabbed her handbag and left the table. At this time, the plot of the screenwriter design is that Kelly is too anxious, and the handbag is hooked by the stool. However, some people have raised objections and said that the long shoulder strap handbag has not been popular this year. The members of the crew are embarrassed and intend to amend it. The script, I didn't expect that Fendi sent a new-style "Budget" handbag at this time. The crew members were very happy and cheered: "Thanks to Fendi, I don't have to change it."
After the drama quickly became popular around the world, this small and exquisite handbag was hard to find, and many specialty stores sold out the goods, making the fashion giants look at each other. With this classic design, Fendi succeeded in getting rid of the brand's "old" impression for many years. Since then, Fendi has also been regarded as the leader of fashion handbags in the fashion world. The world's celebrities do not have different materials. The "Budget" handbag is proud. Paris Hilton is also a big fan of Fendi. The Hilton Group’s daughter-in-law is also a popular weather vane. She can always see Fendi handbags when she attends various occasions. It is said that she often buys it.
