FENDI's Double F Art: Meet the Luxury and Importance of Imported Homes in the Louvre

Let the home have the fashion essence of fashion? Italy's top luxury brand FENDI CASA did it. As a successful model of the fashion brand's cross-border home furnishing field, after more than 30 years of development, FENDI CASA not only has a complete home line, it is even more convincing that the brand can always integrate popular elements, the brand's fashion genes and home design. The combination is seamless, showing the extraordinary fashion inherent to it.

As one of the earliest domestic stores that introduced FENDI CASA in the Louvre Museum, the Louvre Museum has witnessed its integration of fashion aesthetics into the home art, and created a timeless beauty far beyond the classics.
FENDI CASA: Building a Fashion Home Kingdom

FENDI believes that there is no better place in the world than home. At the moment of exhaustion, home is the best harbor. It is this anticipation and hope that made FENDI become the earliest fashion brand involved in the field of home furnishings. It is also one of the most mature fashion home furnishing brands to date, and has successfully entered the ranks of the top eight furniture brands in the world.

FENDI CASA adhering to the luxury quality that the brand has always adhered to, successfully integrating luxury and elegance with gorgeous fashion trends into home design, constantly digging for innovation in Italian classics, and conveying the world's artistic quality of art to the world.
Unique fabrics, handmade custom services and popular design elements together form the fashion home kingdom of FENDI CASA.

FFor FENDI CASA, home is an extension of fashion. Starting from creating fashionable home items, the ultimate goal of the brand is to revolutionize people's life concepts: to advocate a supreme lifestyle and to interpret fashion life with personality. The Louvre Pavilion, which is consistent with the FENDI CASA philosophy, has always regarded it as a benchmark for high-end fashion homes.

BACK HOME: Fashion over classics

"There is always a kind of exclusivity, which makes people who are accustomed to luxury also sigh out of nothing." Every year at the Milan International Furniture Fair, FENDI CASA will present a home feast to those who love fashion home, and this year's new work BACK HOME Inspired by the brand's fashion style, the series ingeniously innovates on classic elements, bringing us the beauty of fashion that will never fade.
In the BACK HOME series, the designer Cristina Celestino redefines the Pequin stripe of FENDI's iconic element, responding to the trend of thought with a "gender-free" design. In the almost masculine geometric shapes of armchairs and sofas, the Pequin stripes become the protagonist, balancing the soft and feminine lines of the arc, creating a harmonious home atmosphere.

FENDI and Nicki Minaj launch joint series

Recently, luxury brands FENDI and Nicki Minaj launched a joint series “Fendi Prints on”
"FENDI Prints On" comes from the lyrics in Nicki Minaj's later classic "Chun-Li", and Nicki Minaj probably made FENDI's image in the hip-hop circle more popular.

Since then, Fendi has been fascinated by the female singer, and this co-branded series has also been put on the agenda.The last FENDI designer Karl Lagerfeld also personally met Nicki Minaj.Since FENDI has been closely integrated with hip-hop culture in recent years, FENDI's status in the hip-hop circle has risen to the top, and the hip-hop community is proud of wearing FENDI.Many of Rapper's performances are FENDI, and FENDI is constantly being written into the lyrics.FENDI has become the coolest and most hip-hop fashion brand in the world. Young people who like hip-hop culture all worship FENDI.From hip hop singer Kim Kardashian, Kylie Jenner to hip hop singer Nicki Minaj, FENDI has become the star of the hip hop culture.

FENDI is also very satisfied that his brand is sought after by young people who like hip-hop culture. In China, FENDI chose to sing hip-hop Wang Jiaer as a spokesperson.Now, it has officially given Nicki Minaj a name, not only because Nicki Minaj does have a certain influence in hip-hop culture, but also works with dozens of singers every year.The "Fendi Prints on" series will soon be available in major stores around the world. The collection is a collection of very nice and glamorous Barbie pieces that fit the aesthetics of Nicki Minaj.

FENDI - Baguette and Fendi handbags

There is an impressive shot in the famous American TV series "Sex and the City": the protagonist Kelly suddenly robbed when she was shopping. She was naturally unwilling to be jealous, but her reaction was very unexpected. She was facing the thief. Shouted "It's not a bag, it's a baguette!" (It's not a bag, it's Bargate). For her, Fendi's famous "Babble" handbag is more than just an object, but also a body portion.

In 1997, Fendi's "Budget" handbag was born. This slender and cute fashion bag like French long bread has been selling well. This small handbag is a playful, simple rectangle, but the material and decoration are creative. From delicate embroidery and beading to ethnic-style dyed fabrics, the style is diverse and you can't put it down.

This handbag was designed by Adele Fendi's granddaughter Sylvia, and its appearance can be said to have fundamentally broken the concept of handbags. Before that, precious handbags with diamonds and crystals were only used for With a grand evening dress, the simple and varied “Baguette” is the first to break the rules and is the first handbag to be considered a costume. It can be held in your hand or under the arm. After the French bought the baguette, they usually took it under the armpit and brought it home. This slightly rectangular Fendi bag has a short strap, which can be clipped under the armpit and not delayed. Get on the road, hence the name. The "Budget" handbag has so far launched more than 600 styles, each of which is exquisitely small and artistic, highly recognizable.

When the handbag was first launched, the sales volume was not very good. In order to open the situation, Fendi chose "Sex and the City" which was just started to shoot, and strongly sponsored it. In this TV series, Fendi's handbags are ubiquitous, especially the Kelly played by Sarah Jessica Parker, who has taken a variety of Fendi handbags. Interestingly, as an implant advertisement, Fendi's "Budget" handbag even affected the development of the plot. For example, in one scene, Kelly had a lunch with her favorite boyfriend, but at the table she learned that the other party was about to get engaged. Kelly was so angry that she grabbed her handbag and left the table. At this time, the plot of the screenwriter design is that Kelly is too anxious, and the handbag is hooked by the stool. However, some people have raised objections and said that the long shoulder strap handbag has not been popular this year. The members of the crew are embarrassed and intend to amend it. The script, I didn't expect that Fendi sent a new-style "Budget" handbag at this time. The crew members were very happy and cheered: "Thanks to Fendi, I don't have to change it."

After the drama quickly became popular around the world, this small and exquisite handbag was hard to find, and many specialty stores sold out the goods, making the fashion giants look at each other. With this classic design, Fendi succeeded in getting rid of the brand's "old" impression for many years. Since then, Fendi has also been regarded as the leader of fashion handbags in the fashion world. The world's celebrities do not have different materials. The "Budget" handbag is proud. Paris Hilton is also a big fan of Fendi. The Hilton Group’s daughter-in-law is also a popular weather vane. She can always see Fendi handbags when she attends various occasions. It is said that she often buys it.

Fendi is about to launch the 2019 replica purple sequins BAGUETTE handbag

“This is not a handbag, but Baguette!  ”

Sarah Jessica Parker presents the latest #BaguetteFriendsForever# New York short with a purple sequined Baguette handbag. Under the expectation of the public, this handbag has returned to a new style, and the modern atmosphere has come to the fore.

From March 25th, 2019, this replica handbag can be ordered through the fendi.cn pre-sale channel. It is this original handbag that is well-known in the fashion industry that sets the benchmark for Baguette.

Since mid-July 2019, this handbag will be available at Fendi boutiques worldwide.

Gentle Monster & Fendi launches co-branded capsule glasses

The launch of the joint series by two brands that have completely different styles from cultural traditions has become one of the most important creative cooperation methods in the contemporary fashion industry. For Fendi and Gentle Monster, the collaboration between them shows a lot of connections in seemingly contradictory collisions.

As one of the most successful luxury brands in recent years, Fendi and Gentle Monster announced that the cooperation was not surprising. In their upcoming joint Gentle Fendi, a series of elegant and rebellious glasses are impressive.

The capsule collection includes two eyewear styles and six different color schemes to choose from. Gentle Fendi No. 1 was remodeled on the previously heated Gentle Monster cat eyewear style, with the Fendi and Gentle Monster logos on each side of the lens, pink, ink and light blue lenses creating a pioneering youth culture; Gentle Fendi No. 2 is based on the retro aviator glasses frame, with colorful and colorful colors running through it, presenting the contradictory and fusion of the two brands Fendi and Gentle Monster.

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